Slide GET STARTED We help B2B brands provoke a real response to deliver greater business impact We help B2B brands provoke a real response to deliver greater business impact

About us

 

White papers are white noise.

In a crowded field you need to be impossible to ignore.

Fight or Flight helps B2B brands to provoke a real response in order to deliver greater business impact.

Raise the pulse a little. Make people feel. Goosebumps are good for business.

PR Social Insights Content We produce multi-channel campaigns that earn attention and drive behaviour change. PR PR Social Insights Content We create shareable, memorable, measurable content that gets the right people talking. Social PR Social Insights Content We help clients understand what really drives buyer behaviour, creating big ideas that inspire audiences to think and act differently. Insights PR Social Insights Content We develop compelling content that provokes a response, drives brand preference and increases sales. Content Services

What really drives people to purchase? Ideas READ MORE Feeling is believing Ideas READ MORE

Leadership

 

Before launching Fight or Flight, Joe Walton (centre), David Woodward (right) and Charlie Meredith-Hardy led Weber Shandwick’s UK B2B and tech practice, managing integrated communications campaigns for some of the world’s biggest blue chips. They founded Fight or Flight in September 2019 with a shared belief that B2B campaigns should make your heart beat faster – and deliver a bigger commercial impact.